2025 LA Wine & Food Festival
CREATIVE DIRECTION | PRODUCTION | POST-PRODUCTION
Roamh was hired by Tastemade to produce, shoot, and edit promotional assets for the 2025 LA Wine & Food Festival in Santa Monica. Ahead of the event, we created social-native videos featuring eight well-known Los Angeles chefs and their restaurants to drive pre-festival promotion. During the festival, we captured live content for Instagram Stories and produced recap content for Instagram Reels.
Social-Native Carousels
For pre-fest promotions, we created custom social-native carousels featuring restaurants that were going to be cooking at this year’s festival that were in-line with Tastemade’s social style.
Individual Chef Reels
Pre-event, we followed around 8 headlining chefs at their own restaurants to cook with us, from classic menus staples to special one-of-a-kind dishes.
Scripted Roundups
Roamh scripted, shot and edited pre-event chef roundups, highlighting must-see chefs that were going to be headlining at this year’s festival.
Live Event Content
During the festival, Roamh took over Tastemade’s social IG stories to highlight some of the best moments on the opening night of the festival in real-time. Roamh also created a “Night 1” IG Reel for a final ticket push for patrons to book their tickets for the weekend.
Post-Event IG Recap
A few days post-event, Roamh created a voiceover recap (all lo-fi / social-native for IG Reels) of the festival, highlighting some of the best chefs and restaurants we tried at the event.
If you are curious to know our capabilities for on-site event coverage for your event, please contact us.