Visit Fort Myers x Tastemade
CREATIVE DIRECTION | PRODUCTION | POST-PRODUCTION
In partnership with Tastemade, Roamh was hired to produce, shoot and edit a two episode social series for Visit Fort Myers, highlighting the best things to see and do in Lee County, Florida.
Goal
Target a younger demographic of travelers to visit Fort Myers, Florida through relatable social content
Strategy
Keep this campaign iphone-only to keep true to the UGC nature of organic travel content (like your friend made it, but better).
Results
Over 570,000+ impressions on Instagram while also hitting a younger demographic than traditional media.