Fort Myers x Tastemade
In partnership with Tastemade, Roamh was hired to produce, shoot and edit a two episode social series for Lee County, Florida, highlighting the best things to see and do in Fort Myers and it’s surrounding areas.
Goal
Target a younger demographic of travelers to visit Fort Myers, Florida through relatable social content
Strategy
Keep this campaign iphone-only to keep true to the UGC nature of organic travel content (like your friend made it, but better).
Results
Over 570,000+ impressions on Instagram while also hitting a younger demographic than traditional media.
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Tastemade + Lee County Visitor & Convention Bureau
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2024
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Creative Production: Roamh Creative & Tastemade
Production: Roamh Creative
Post-Production: Roamh Creative