Travel UGC —Tastemade
CREATIVE DIRECTION | PRODUCTION | POST-PRODUCTION
Over the last 4+ years, Roamh has produced, shot and edited multiple UGC-style videos for Tastemade’s Instagram and travel vertical, Tastemade Travel, for Instagram, Facebook and TikTok.
Goal
Target a younger demographic of travelers to be inspired to travel to “Tastemade-approved” places around the world while growing Tastemade’s branded content offerings.
Strategy
Keep this content iphone-only to keep true to the UGC nature of organic travel content (like your friend made it, but better).
Results
Multiple of these videos have garnered over 1 million+ impressions on Instagram while also hitting a younger demographic than traditional media.
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